In the last five years, AI has grown immensely. It is no longer hidden behind a mysterious cape, only accessible to people with technical acumen. Currently, it is accessible to most people for day-to-day applications at a reasonable price. Some fear that these tools can and will replace employees. We provide a different perspective. We leverage AI to focus on the time-consuming, low ROI (return on investment) tasks so our team can focus on more beneficial initiatives, helping us become more productive. Here are some tools our team uses and how:
ChatGPT: We use ChatGPT to outline ideas and posts. For example, we use other tools to assess hot topics. Then, we go into ChatGPT and type a prompt that might look something like “outline a blogpost explaining Microsoft Word for basic users.” This allows you to focus on the body of the text. Pro tip: Use the outline as a baseline, but adjust it to meet your needs.
Grammarly: This tool is much more robust than your average spell checker. It leverages AI to suggest tone, flow, and other grammatical improvements. As we type, it provides guidance, helping make your writing more personalized. It monitors our writing, highlights common errors, and suggests changes to improve your writing. This allows our team to focus on the content and makes them much more efficient when editing and revising their work.
Apple's Spoken Content: We use this tool to read anything you write out loud. You can highlight text and have it read back to you in different tones and voices. It provides perspective into the tone of the message and helps avoid any errors. It also identifies areas of opportunities to improve the flow of your writing.
Adobe Photoshop AI capabilities: Photoshop has many AI tools. If we take a photo of an image and some parts are cut out, we use Photoshop's AI generative tool to expand the photo and fill the area outside the original image. We also use Photoshop's AI features to remove objects and refine objects as we edit images.
Adobe Firefly AI photo-generation: Firefly allows you to type a prompt and generate an image based on that prompt. We use this to help brainstorm and formulate ideas. Sometimes, we use an image as a baseline and convert it to our liking. Pro tip: Be cautious when using any AI photogeneration tools. Make sure you thoroughly review the image. It may contain anomalies.
Apple image search: Image search allows you to search for objects and images in photos. Since we are a digital marketing company, we create a ton of images for our depository. We use this AI feature to type prompts into the search, which makes it easy to sift through hundreds of thousands of images.
These are just a few tools in our stockpile. We leverage AI marketing tools for many other strategic initiatives. We assess opportunities to leverage AI for recurring tasks, which frees up our resources to work on more beneficial tasks. We use many of these tools in our day-to-day operations. Some of these tools have adopted the name “AI productivity tools.” Here’s a list of some common tools:
Chatbots (ChatGPT, Claude, Bing AI, Zapier Central)
Grammar checkers and rewording tools (Grammarly, Wordtune, ProWritingAid)
Video creation and editing (Descript, Wondershare Filmora, Runway)
Image generation (DALL·E 3, Midjourney, Stable Diffusion)
Voice and music generation (Murf, Splash Pro, AIVA)
Knowledge management and AI grounding (Mem, Notion AI Q&A, Personal AI)
Transcription and meeting assistants (Fireflies, Airgram, Krisp)
Email inbox management (SaneBox, Mailbutler, EmailTree)
Slide decks and presentations (Decktopus, Beautiful.ai, Slidesgo)
Automation (Zapier)
This list is provided by Rebelo (2024) at Zapier.
Remember that these tools should not be used 100% autonomously. Otherwise, you might find yourself in an unprecedented situation.
Rebelo, M. (2024, January 24). The best ai productivity tools in 2024. Zapier. https://zapier.com/blog/best-ai-productivity-tools/
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