In 1997, during the annual WWDC (Apple’s World Wide Developers Conference), where Apple discusses new developments and upcoming product releases, Steve Jobs mentioned, “You've got to start with the customer experience and work backward to the technology.” This is a crucial element when building your website.
Your website should align with the current landscape, specifically how customers and clients expect to navigate the environment. How do you want them to feel when they navigate your website? How does each element add value and keep them engaged positively and ethically? Content, colors, shapes, sizes, fonts, and placement are all critical factors.
Where is the intersection between our branding efforts and these topics? As you think about creating or revamping your website, consider these questions. Creating a website is easy. Creating a website with these elements in mind, well, that's a challenge.
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