Hubspot just released its 2024 State of Marketing report. Here are the key takeaways:

1️⃣ The Shift to the Age of Intelligence: Marketing has transformed more in the past three years than in the previous fifty, driven by AI and automation. Marketers need to focus on acting on intelligence rather than just providing information.

2️⃣ Top Trends for 2024:

→Efficiency: AI tools are crucial for automating tasks, freeing marketers to focus on more creative, human marketing.

→Personalization: Personalized experiences are essential, with 96% of marketers agreeing that personalization leads to repeat business. AI and automation help scale personalization.

→Engagement: Social media continues to dominate in customer engagement, with platforms like TikTok, YouTube, and Instagram providing strong ROI.

→Content Marketing: AI is revolutionizing content creation, with 77% of marketers using generative AI to create more personalized and effective content.

→First-party Data: As third-party cookies are phased out, marketers are turning to first-party data to improve personalization while maintaining privacy.

3️⃣ Challenges:

→Sales-Marketing Alignment: Despite high-quality leads, sales and marketing teams often struggle with alignment, leading to missed opportunities.

→Data Integration: Only 59% of marketers report having fully integrated tools, highlighting the need for a single source of truth for data.

4️⃣ The Role of AI:

→AI is transforming the marketing landscape by improving efficiency, automating routine tasks, and enhancing content creation and personalization.

→Concerns: While AI provides many benefits, marketers are wary of potential risks, such as bias, plagiarism, and security issues.

5️⃣ Actionable Takeaways:

→Embrace AI for efficiency, content creation, and personalization.

→Focus on using first-party data to respect privacy while driving personalization.

→Ensure sales and marketing teams are aligned with shared goals and data.

→Invest in AI and automation tools, but keep a human touch in branding efforts.

If you would like us to walk you through how to navigate the current marketing landscape, here's how you can find us: https://x.j-ski.com/book. Take a look at our blog and follow our socials at bio.j-ski.com. If you are interested in reading more, here's the Hubspot marketing report: https://x.j-ski.com/3dxx.